Writing blogs to establish relationships with customers
The goal of your business’s website and other platforms is to showcase what you sell, and attract customers. The goal of your business’s blog is to connect with your readers and followers, start a relationship with them, and keep that relationship going.
Using both a website to sell your goods and a connected blog to establish relationships will win you customers.
How writing blog articles can create relationships
If you are good at writing interesting and engaging blogs, your readers will gain a better understanding about the subject you’re writing about.
Your blog is the place to give your readers free information about your specialty: what you sell. In my blog, I usually write about editing, proofreading or self-publishing. Depending on what you sell, you might write about bathroom renovations, hairdressing services, or cupcakes.
If you write regular, informative articles, the same people will keep coming back to your blog. In time, you can gradually build a relationship between your business and readers – without trying to sell them anything.
How creating relationships can create customers
We all love to be given something for free.
People who benefit from reading your blogs will respect you for giving them something for nothing.
Eventually, when those people need goods or services that you specialise in, they’ll think of you, because:
- your blog articles have shown them that you know what you are talking about
- they feel they know you and trust you, and
- a level of confidence will be established between both parties.
And so, the people you have created this blogger-reader relationship with will browse the website around your blog to see what you have to offer.
If your website is well-designed, clearly outlining the information they need about whatever goods or services they want to buy, and how to contact you, your potential customer will take the next step.
All you need to do now is to continue the relationship that you started with your blog.
Let them decide whether to contact you by email or telephone. Communicate clearly with your potential customer. Always be polite, informative and professional. And always be fair.
That’s how you win and keep customers.
- Honest business blogging
- 7 reasons to keep your blog articles short
- Using a blog as part of your marketing strategy
- How blogging and help your business
- Subtle business blogging
Proofread by Dee Sansom, On Time Typing, Editing and Proofreading.
Image: Peter Olexa, Pixabay.d
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