Blog
Seven tips for writing an effective blog
Writing a blog article isn’t the same as writing an article for a newspaper, magazine or journal, where your main goal is to clearly relay information to your readers. When you’re writing a blo...
Writing blogs to establish relationships with customers
The goal of your business’s website and other platforms is to showcase what you sell, and attract customers. The goal of your business's blog is to connect with your readers and followers, start ...
Gippsland event: blogging as a business tool
How can you create and maintain a blog that markets your business and brand online? Write blogs people will read and share? Boost your search engine rankings? Sally-Anne Watson Kane will show you h...
7 reasons to keep your blog articles short
What are the benefits of publishing short blog articles? A short (300-500 word) article is more likely to be read in full than a long (1000 word) article. A short article about one topic is...
Using Facebook versus being used by Facebook
If you're reading this you're probably on Facebook. You may use Facebook for personal, social reasons or you may have to use it for business reasons. But are you a Facebook-user who controls how...
Subtle business blogging
A good blog article is well-written and either inspiring, informative or entertaining and, importantly, not obviously promoting your business. But blogging can be a great way of subtly promoting yo...
Tips 4 boosting your website
Boost your website rankings on search engines by: 1) utilising SEOs, 2) writing and editing original and different web pages and articles, 3) achieving more 'hits' and longer visits, and 4) keeping...
How blogging (and social media) can help your business
Why blog? If your main aim of starting a blog is to capture more customers there are probably easier and less time consuming ways to do this (such as paid advertising); and blogging is of more val...
How to get more bang for your blog-writing buck
Whether your blog is giving you sufficient bang for your blog-writing buck depends on: 1. What your blog's about and how relevant it is to your target audience 2. Your use of metadata and SE...
Do’s and Don’ts of business blogging
Nowadays, many businesses use blogging to complement their website and other platforms, boost rankings on Google, attract new clients and share information. In fact, if your business relies on stro...