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Here are a few tips for writing, editing and designing easy-to-read online content for e-books, blogs, websites or other electronic publications. Frontloading Multiple entry points into the...

Writing a blog article isn’t the same as writing an article for a newspaper, magazine or journal, where your main goal is to clearly relay information to your readers. When you’re writing a blo...

The goal of your business’s website and other platforms is to showcase what you sell, and attract customers. The goal of your business's blog is to connect with your readers and followers, start ...

What are the benefits of publishing short blog articles? A short (500 word) article is more likely to be read in full than a long (1000 plus word) article. A short article about one topic i...

If you're reading this you're probably on Facebook. You may use Facebook for personal, social reasons or you may have to use it for business reasons. But are you in control of how you use Facebook...

A good blog article is well-written and either inspiring, informative or entertaining and, importantly, not obviously promoting your business. But blogging can be a great way of subtly promoting yo...

Improve your website rankings on search engines by: 1) utilising SEOs, 2) writing and editing original and different web pages and articles, 3) achieving more 'hits' and longer visits, and 4) keepi...

Why blog? If your main aim of starting a blog is to capture more customers there are probably easier and less time consuming ways to do this (such as paid advertising); and blogging is of more val...

Whether your blog is giving you sufficient bang for your blog-writing buck depends on: 1. What your blog's about and how relevant it is to your target audience 2. Your use of metadata and SE...

Nowadays, many businesses use blogging to complement their website and other platforms, boost rankings on Google, attract new clients and share information. In fact, if your business relies on stro...