Re-positioning your business in a COVID-19 world
The businesses that stay afloat, during the next few months of COVID-19 restrictions and closures in Australia, will be those business that are able to:
- adapt to change
- find new ways of doing business
- find new niche markets in this different world we currently live in.
A shift in business needs
A shift from working at a business premises away from home, to working at home = a shift in business needs
Many people – your potential clients – are now working from home, practising social distancing, and communicating with their work teams via teleconference or Zoom (or other online methods), rather than face-to-face.
This means your business needs to:
- adapt your systems so you can provide your usual goods or services via online methods: teleconference, Zoom, website or other internet platforms
- contact your recent clients or customers to let them know you are still open for business
- quickly learn new technologies and methods that enable you to provide your goods or services remotely
- purchase the software or hardware required to streamline remote delivery of your goods or services
- market your goods or services to people in the context of the COVID-19 world we are now living in, so that your potential clients feel you are relevant.
Shop local: shop Australia
Encourage other Australian businesses to ‘shop local’ for national economic reasons, especially at this difficult time.
For example, when offering my editing, transcription or typing services to Australian businesses, I highlight the fact that my business is entirely based within Australia. Every dollar that my clients pay me for my editing, scribing or typing services is earned and spent within Australia.
At the moment, shopping locally will help Australian businesses. And once COVID-19 is over, shopping locally will help the Australian economy get back onto its feet.
Edited by Dee Sansom, On Time Typing, Editing and Proofreading
Image: Maike und Björn Bröskamp – Pixabay.
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