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Marketing your business in a post-COVID-19 world

During and since COVID-19, many businesses have been able to quickly rethink their marketing strategies, and come up with new strategies that target the current needs of clients in our new COVID-19 world.

Now that social distancing regulations have been relaxed – to a more or less extent, depending on where you live – it’s important to market and align our businesses to this post-COVID-19-era.

For some, COVID-19 isolation meant time to self-reflect

Due to COVID-19 restrictions, many of your potential clients or customers had more time on their hands than they previously did. Having this time allowed them to reflect on their lives, and maybe also that they will not be around forever.

Many people decided to finally actually do things that they had been thinking about doing for years, but had never had the time or incentive to do.

Therein lies an opportunity for all businesses and organisations to let people know that now is the time to (a) renovate that bathroom, (b) enrol in that course, (c) plan that trip overseas, (d) get that book edited and self-published, or (e) buy the service or product that you are offering.

And when you’re sending out that message, make sure you make it clear why people should purchase your goods or services (rather than other people’s).

For many older people, COVID-19 isolation meant learning online skills

If your client base includes people over sixty, be aware that many of these clients learned online skills during the COVID-19 lockdowns.

Compared to pre-COVID-19, people over-fifty are far more IT-savvy and more likely to deal with you via Zoom or telephone, or another platform.

For more about this phenomenon, go to How our clients’ needs have changed as a result of COVID-19.

Exactly what message do you need to send out, right now?

It’s important that the message you are sending out right now sounds, and is, current. That is, that it is relevant to your clients in the context of this different post-COVID-19 times we are living in.

My business has specialised in writing, editing and producing self-published memoirs and autobiographies for years. My marketing strategy during the  COVID-19 restrictions was to send out a strong message that (a) I am open for business, (b) I am consulting with clients and providing all services online, via Zoom, email, telephone, and (c) now is the perfect time to write your life story, or get your elderly parent’s life story written, edited and self-published.

Note: if you’d like your life story recorded, written and/or self-published, contact Sally-Anne, or another life stories writer at Life Stories Australia.

How to market in 2023 and beyond

How to get your marketing message out to your clients?

  • Use social media platforms such as LinkedIn (LI), Facebook (FB), Instagram
  • Keep your website up-to-date, post blogs regularly on your blog, and post news items regularly on your news page
  • Register your business on the various free sites available: Gumtree, TrueLocal, WhereIs, to name a few. Search your local area registries – for example, business registries run by your local council – for a free listing
  • Keep your paid Sensis Yellow Pages advertisements up-to-date and relevant
  • Visit other people’s FB or LI pages and groups, and interact publicly; offer your expert opinion; write reviews on their pages or Sensis ads. This will help drive more traffic to your business pages on FB or LI and/or your website.

Note: I use business pages on Facebook, Instagram, LinkedIn, TrueLocal and  WhereIs. I interact via LinkedIn and Facebook groups and via my timeline very regularly. I sometimes go on local radio (ABC) and talk about my business. The only paid “ads” I use are in Sensis Yellow Pages and my memberships with ICN (a national business register), Institute of Professional Editors and Life Stories Australia

Proofread by Dee Sansom, On Time Typing, Editing and Proofreading

Image: Moe library. S W Kane.

 

 


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